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Gold is a soft, dense, yellow metal. As a precious metal, it has been used for many thousands of years by people all over the world, for jewellery, and as money. Gold is important because it is rare, but also easier to use than other rare metals.

Gold is respected throughout the world for its value. Throughout the centuries, people have continued to hold gold for various reasons. Societies, and now economies, have placed value on gold, thus perpetuating its worth. It is the metal we fall back on when other forms of currency don’t work, which means it always has some value as insurance against tough times.

Reasons for owning gold:

A History of Holding Its Value

Inflation Hedge

Deflation Protection

Geopolitical Uncertainty

Supply Constraints

Increasing Demand

Portfolio Diversification

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